Tuesday, January 29, 2013

How do you help a woman with her coat?

Q. How is a man properly supposed to hold a woman's coat, to help her put it on? Does he hold it low, or high, when behind her?

A. Well, he doesn't say, 'here's your coat', and throw it at her. He stands behind her, hold the coat at the collar at collar height, and places the left arm of the coat ready for the woman to insert her left arm. Then he fucuses on the right arm to get it ready for her to place her right arm into it. He also has her scarf on his left arm, which he will reach for with his right arm and proffer, if she has a scarf. The reason for starting with the left arm is that more people are right-handed, and the man has to have the right arm available to guide the coat, so the scarf will be on the left, or less used, arm.

How can I tell if a Double Breasted Coat is for men or women.?
Q. I recently got a double breasted coat and is unsure of the gender it is designed for. Any tip on telling the difference between men and women double breasted coat?
The tag says "Ven Style", if that's any help.

A. By which side the buttons are on.

If you have the coat on, the buttons should be on the right for a mans coat and the left for a womans coat.

Where and how can I sell light coats and jackets I designed?
Q. I have a large amount of nice women's light coats and jackets I designed with excellent quality fabrics. Where and how can I sell them?

A. Depending on your goals, the eBay and Craigslist route would be a viable way for a 'kitchen table' operation, which means you'd likely want to keep your day job. If your aspirations are greater, you want to get into the licensing or mass production game.

There are a number of start-ups that are going after the market of creative product people as sources, and putting them with various manufacturers in China, India, Vietnam, etc. (known as 'B2B' for "Business to Business"). One such firm is www.b2x.com, who, in addition to their internet business, are also trying to build their own mass market brand. Another source for building manufacturing contacts is Alibaba.com

Given the dynamic economic conditions, this landscape will be in a state of flux for a long while, so you need to keep developing suppliers and buyers. If your stuff is really good, you should try to find an agent at ICM or CAA to connect you with a new pop diva or some other up-and-comer who wants to build their own clothing line.

Regardless of your goals, start small by selling to friends (and friends of friends) and let word of mouth develop while you are doing research and networking for the larger market. It's an extremely competitive space, so try to find your 'hook' (a.k.a. "USP" for "Unique Selling Proposition"). Good luck!



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